The Grand Tour have struck a sponsorship deal with logistics company DHL – and to celebrate, Jeremy Clarkson, Richard Hammond and James May held an impromptu competition to see who could assemble a DHL No.4 Flat Pack box the fastest. While Jeremy Clarkson might be an expert on cars, it turns out that building boxes can be a little trickier to handle.
A hilarious video of Jeremy struggling to assemble the box has gone viral, while Top Gear’s viewing figures have decreased by 1.6 million since Clarkson and his team left the show.
Uploaded by James May on June 6, 2016 the 3 minute video of Clarkson and the box was getting more than 80,000 views per hour as it approached the million mark, and as of June 10th has surpassed 1.3million views. Some of the comments are just as hilarious as Clarkson’s struggle to work out how the box folds together. “Ha! Jeremy Clarkson assembling a box getting better reviews than new Top Gear”, joked a YouTuber user. “The funniest thing you’ll see all day!”
Meanwhile the most number of views any video of the new Top Gear team has managed to accrue is 2,664,467 for the initial series trailer two months ago. That this is the best the new crew can do even with the hype surrounding the debut show and the resources of the BBC, while the Clarkson box clip was filmed on a phone proves that it’s the power of personality that pulls the crowds.
The opening of the new Top Gear hosted by Chris Evans and Matt LeBlanc on May 30 received the lowest ratings in a decade with an average of 4.4 million, and viewers calling for the return of Hammond, May and Clarkson.
The box clip is just one of many James May has posted on his YouTube channel JM’s Unemployment Tube which he started days after his Top Gear contract wasn’t renewed in 2015. Other clips include May making a shepherd’s pie and playing Greensleeves while hungover on the recorder.
The three former Top Gear presenters will host a new motoring show called The Grand Tour due to air on Amazon towards the end of this year.