Viewers in 200 countries will be to be able to watch The Grand Tour from December after Amazon announced plans to use Jeremy Clarkson’s new motoring show to expand its video service.
Clarkson and fellow presenters James May and Richard Hammond announced the expansion in a YouTube video on Wednesday, amid a marketing blitz that includes billboards, print, radio and television ads.
The Grand Tour’s first episode, to be downloaded or streamed on Friday morning, will be available to Amazon Prime subscribers in the UK, US, Germany, Austria and Japan. The international rollout will bring The Grand Tour to almost as many territories as used to watch the BBC’s Top Gear programme fronted by the trio, including all the locations where Clarkson and the team have previously caused controversy, notably Argentina.
The plans for an international expansion came as a surprise, as Amazon Prime is available in just 10 locations. It comes as Amazon seeks to justify the £160m over three years it is estimated to have spent on The Grand Tour.