Amazon is reportedly in talks with British broadcasters with the aim of adding their brands and programmes to its Amazon Prime online streaming service, as it gears up to use Jeremy Clarkson as the spearhead of an attack on the pay-TV market there. Its all part of a two-pronged attack to try make its Fire TV hardware a more creditable alternative to Sky or Virgin Media, whilst giving it more fire-power against streaming giant Netflix.
Discussions are understood to be in their early stages, but it is assumed that UK pay-TV channels such as Viacom, UKTV, Disney and Discovery would offer some or all of their programmes via Prime Instant Video as an optional extra for subscribers. Amazon has also held preliminary discussions with BT, raising the possibility that live sport could be made available via Prime Instant Video.
Amazon is racing to improve its programming line-up before it unveils the first series of Jeremy Clarkson, Richard Hammond and James May’s new motoring show, which should net them a windfall of new subscribers when the £160m programme goes to air later in the year.