Hyundai has set the bar rather high for themselves. They’re looking to take on the mighty Mercedes S-Class and BMW’s M division with their new Genesis G90 sedan, and now they have revealed their new Genesis New York Concept. “This car is not a show car,” said Hyundai and Kia cheif designer Peter Schreyer at a New York Auto Show press conference. “It’s a glimpse into the future of Genesis.”
The Genesis New York Concept is a rear-wheel-drive sports sedan that wants to go head-to-head with the venerable BMW 3 Series. It features a 183kW (245hp) 2.0L turbodiesel four-cylinder mated to a hybrid system, though Genesis didn’t reveal any further drivetrain details. It also shows the future design direction of the brand, which will be applied to various sedans, crossovers and SUVs. Schreyer said that establishing an all new design language is challenging, but a challenge he and his team welcome. “It’s a dream briefing for us,” said Schreyer. “There’s not something to be interpreted; Instead, you’re building.”
Although we think the cabin of the New York Concept is too garish and overdone, thankfully the interior of the production model shouldn’t look anything like this. Aside from the stupid squared off steering wheel and gold accents, the large 21″ touchscreen is something which might make it into the final production vehicle, though we highly doubt it’ll be floating as you see here.
The real trick will be whether Genesis can turn this concept vehicle into a proper production car.